[Hobbsicle] Death of a sales tactic

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[Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Sat Mar 11, 2017 4:08 am

Recently, I saw a billboard, sponsored by some medical associations, that said, "86 million Americans have prediabetes". Then it said, "Maybe even you, ..." and directed the statement to a particular set of people. Unfortunately, close to zero percent of the people who might read the billboard would be in this set. However, if you moved the billboard a couple of miles, within the same city, it would apply to hundreds of people per day who might read it. What did it say?
Last edited by Hobbsicle on Tue Mar 28, 2017 2:13 pm, edited 1 time in total.
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Sat Mar 11, 2017 9:16 am

Set of people: sedentary? Overweight? People of a certain age? Profession? Lifestyle? Interest? Hobby? Gender? Race?
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Re: [Hobbsicle] Death of a sales tactic

Postby Doriana » Sat Mar 11, 2017 5:03 pm

Exercise relevant? Was the billboard placed somewhere people jog/run/bike past?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Sun Mar 12, 2017 3:34 am

GalFisck

Set of people: sedentary? Overweight? People of a certain age? Profession? Lifestyle? Interest? Hobby? Gender? This one actually was a part of it, but wasn't the most relevant part of the puzzle Race? No to others

Doriana

Exercise relevant? Was the billboard placed somewhere people jog/run/bike past? No to both
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Re: [Hobbsicle] Death of a sales tactic

Postby JenBurdoo » Sun Mar 12, 2017 5:10 am

Physical ailments relevant? Driving? Both?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Mon Mar 13, 2017 1:44 am

Physical ailments relevant? No Driving? Yes Both?
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Mon Mar 13, 2017 8:13 pm

Is it seen by drivers? If moved, would it be seen by drivers? If seen by drivers relevant which drivers? Where they were going to? Or coming from? What kind of driving they did?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Tue Mar 14, 2017 12:08 am

Is it seen by drivers? Yes If moved, would it be seen by drivers? Yes If seen by drivers relevant which drivers? No Where they were going to? No Or coming from? No What kind of driving they did? Hm, yope
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Re: [Hobbsicle] Death of a sales tactic

Postby Balin » Tue Mar 14, 2017 12:27 am

Was the billboard on the side of a highway?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Tue Mar 14, 2017 1:46 am

Was the billboard on the side of a highway? Yes
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Tue Mar 14, 2017 6:06 am

Is it relevantly seen by passengers? Of moved, would it be seen by other drivers?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Tue Mar 14, 2017 4:04 pm

Is it relevantly seen by passengers? Of moved, would it be seen by other drivers? It could be seen by both drivers and passengers in both instances
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Re: [Hobbsicle] Death of a sales tactic

Postby Balin » Fri Mar 17, 2017 3:20 am

Is the "moved" location also alongside a highway?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Fri Mar 17, 2017 3:26 am

Is the "moved" location also alongside a highway? Yes
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Sun Mar 19, 2017 11:49 am

Would it be moved past a relevant entrance ramp? Exit ramp?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Mon Mar 20, 2017 2:09 am

Would it be moved past a relevant entrance ramp? Exit ramp? No to both
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Re: [Hobbsicle] Death of a sales tactic

Postby RedWine » Mon Mar 20, 2017 2:47 pm

If the billboard had been moved, would it have been set close to a public place that is likely to be visited by people to whom the billboard was directed? Like a hospital? Is pregnancy relevant?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Mon Mar 20, 2017 6:09 pm

If the billboard had been moved, would it have been set close to a public place that is likely to be visited by people to whom the billboard was directed? No
Like a hospital? Good idea, but no
Is pregnancy relevant? No
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Re: [Hobbsicle] Death of a sales tactic

Postby Grip » Tue Mar 21, 2017 10:05 pm

Is the particular set of people targeted by the ad males? females? babies?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Wed Mar 22, 2017 1:53 am

Is the particular set of people targeted by the ad males? This, and I'm not sure why really, but they narrowed it down even more (in a way that could be applied to males or female adults), and that is the relevant part females? babies?

Quick note: The topic of the billboard could in fact apply to people generally in either location, i.e. people might very well have pre-diabetes in both locations, so in that sense, the billboard would "apply", but the way they worded it specifically likely didn't include anyone at its current location
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Wed Mar 22, 2017 5:33 am

Is anything about the shape or condition of the highway itself relevant? About nearby businesses? About other things nearby? If the sign was moved, could it apply to the same people in the new location, that it didn't apply to in the old one?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Wed Mar 22, 2017 2:13 pm

Is anything about the shape or condition of the highway itself relevant? Not of the road itself, no About nearby businesses? About other things nearby? Nothing specific, although its proximity to things in general is somewhat relevant If the sign was moved, could it apply to the same people in the new location, that it didn't apply to in the old one? YES, good question
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Thu Mar 23, 2017 8:18 am

Is it near things in general? Far from things in general? Is it on the ground? Elevated? Above water?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Thu Mar 23, 2017 5:17 pm

Is it near things in general? The moved location would be more this
Far from things in general? The actual location is more so this
Is it on the ground? Elevated? Above water? These are irrel
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Re: [Hobbsicle] Death of a sales tactic

Postby GalFisk » Thu Mar 23, 2017 8:29 pm

Does it pertain to people who are near things in general? Near specific things?
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Re: [Hobbsicle] Death of a sales tactic

Postby Grip » Thu Mar 23, 2017 10:26 pm

Is any other transportation other then cars relevant?

Is the amount of vehicle use of either area relevant? traffic?
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Fri Mar 24, 2017 1:27 am

GalFisk

Does it pertain to people who are near things in general? Near specific things? It doesn't directly apply to this, no, it's just that being near things generally creates a particular condition...see below

Grip

Is any other transportation other then cars relevant? No

Is the amount of vehicle use of either area relevant? traffic? YES!
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Re: [Hobbsicle] Death of a sales tactic

Postby Hobbsicle » Tue Mar 28, 2017 2:00 pm

Since you're almost there, and I've got some other puzzles I'd like to post, and interest has waned anyway, here's the...

**********SPOILER***********

The final statement was "Maybe even you, guy stuck in traffic." It's a weird, awkward statement anyway, but made worse by the fact that it was put up on an out-of-the way rural highway that, although it has some traffic, never has near the level of traffic that you could be "stuck" in, barring an occasional accident, I suppose. If they had moved it a couple of miles away, to, say, I-35, then there would be plenty of "guys stuck in traffic" every weekday, at least twice a day.
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