Is what he is looking to buy embarrassing to him? noDoriana
Is there some kind of relevant language barrier? yes
EDIT: If so, is he using any words at all? yes
Does he e.g. want to buy chicken, hold up an egg and say "Mother"? ...yes.
***** SPOILER *****
The man is a recent migrant with a limited command of the local language. He cannot find the word for 'chicken', so he approaches the nearest staff member with an egg and says 'Mother'.Right. Well done, Doriana. That was embarrassing. Talk amongst yourselves.