[GalFisk] Double trouble

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[GalFisk] Double trouble

Postby GalFisk » Tue Nov 05, 2019 2:46 pm

A company tricked people into using a lot more of a product. Pretty much everyone was happy with this.
BOATS - PM if you recognize it.
Last edited by GalFisk on Fri Nov 15, 2019 1:00 pm, edited 2 times in total.
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Re: [GalFisk] Double trouble

Postby Earnest » Tue Nov 05, 2019 6:29 pm

using a product that firm itself sold? Did the firm profit directly from this? Is subliminal advertising relevant? Is it something like 3D cinema forcing people to wear glasses? Did people pay for such product? Paid the firm? Was a service provided in exchange of the product? A service more with respect to the one provided without the product? Was the product new? Already produced by the firm?

Relevant what was the job of the company? Related to food? Services? Entertainment? Finance? Cinema? Music? Technology? Social media? Youtube?
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Re: [GalFisk] Double trouble

Postby GalFisk » Wed Nov 06, 2019 3:53 pm

using a product that firm itself sold? No. Did the firm profit directly from this? Noish, explore. Is subliminal advertising relevant? No, but... Is it something like 3D cinema forcing people to wear glasses? No. Did people pay for such product? Yes. Paid the firm? No. Was a service provided in exchange of the product? No. A service more with respect to the one provided without the product? Can you rephrase? Was the product new? It already existed, but it was not sold in used condition. Already produced by the firm? No, the product was produced by another company.

Relevant what was the job of the company? Yes. Related to food? Services? This is closest. Entertainment? This is somewhat relevant. Finance? Cinema? Music? Technology? Social media? Youtube?
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Re: [GalFisk] Double trouble

Postby JenBurdoo » Wed Nov 06, 2019 4:09 pm

Was the company an advertiser? Public relations? Was it engaged by the actual manufacturer/seller for such activity?

Was the product disposable? Was it implied that more could be used for an enhanced effect?
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Re: [GalFisk] Double trouble

Postby GalFisk » Wed Nov 06, 2019 4:31 pm

Was the company an advertiser? Yes. Public relations? Yes. Was it engaged by the actual manufacturer/seller for such activity? Yes.

Was the product disposable? No, but... Was it implied that more could be used for an enhanced effect? Yesish.
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Re: [GalFisk] Double trouble

Postby Earnest » Wed Nov 06, 2019 8:55 pm

Was the company in charge to sell products of other companies? Are sponsors relevant? Sport relevant?
Is the product related to entertainment? Sport? Gym? Reading? Are billboards relevant? Sexual performances? Pharmaceuticals relevant? Is it something like an indirect effect implied by advertising but not directly told? Are websites relevant? Pay Tv?
Is the product relevantly advertised on TV? Is the advertised product in TV identical to the "real" product?

Did the company trick people by advocating an advantage for the consumer who buys the product? If so: saying that the product is more beneficial than something else (another product? The same product produced by other companies)? A monetary benefit (i.e. a discount? A "take 2 and buy one" promotion? A promotion in general? No taxes paid? Maybe showing an interest rate and just writing in very tiny cases clauses?)? an health benefit? An ethical benefit (e.g. part of the money will be donated? The product is good for environment?)?

Did the product increase in value because people was tricked? Was people happier than before? Genuinely happy (i.e. they had a concrete benefit from the product?)? Happy because of the product they bought? Is people aware of having been tricked by the company? Is people aware that also other people have been tricked by the company? Did people buy the product in substitution of an older version of it? Is people happy to be tricked (e.g. if something wrong happens they could advocate that they have been tricked by the company?)?

Religion/culture relevant?
Last edited by Earnest on Thu Nov 07, 2019 8:48 am, edited 1 time in total.
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Re: [GalFisk] Double trouble

Postby trebor » Wed Nov 06, 2019 9:03 pm

Is the product related to health care? Hygiene? Is it edible? Drinkable?
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Re: [GalFisk] Double trouble

Postby GalFisk » Thu Nov 07, 2019 10:09 am

Was the company in charge to sell products of other companies? Are sponsors relevant? Sport relevant? No to all.
Is the product related to entertainment? Sport? Gym? Reading? Are billboards relevant? Sexual performances? No to all. Pharmaceuticals relevant? Yes. Is it something like an indirect effect implied by advertising but not directly told? DOYD, it's quite direct but also quite sneaky. Are websites relevant? No. Pay Tv? TV in general is relevant.
Is the product relevantly advertised on TV? Yes. Is the advertised product in TV identical to the "real" product? Yes.

Did the company trick people by advocating an advantage for the consumer who buys the product? Noish. If so: saying that the product is more beneficial than something else (another product? The same product produced by other companies)? No. A monetary benefit (i.e. a discount? A "take 2 and buy one" promotion? A promotion in general? No taxes paid? Maybe showing an interest rate and just writing in very tiny cases clauses?)? No to all. an health benefit? A health benefit is relevant to buying the product in the first place. An ethical benefit (e.g. part of the money will be donated? The product is good for environment?)? No to both.

Did the product increase in value because people was tricked? No. Was people happier than before? Yesish. Genuinely happy (i.e. they had a concrete benefit from the product?)? Yes. Happy because of the product they bought? Yes. Is people aware of having been tricked by the company? Most aren't. Is people aware that also other people have been tricked by the company? Most aren't. Did people buy the product in substitution of an older version of it? No. Is people happy to be tricked (e.g. if something wrong happens they could advocate that they have been tricked by the company?)? Not sure what you mean by this. Most people happily did what they were tricked into doing, and were unaware that there was a trick involved at all.

Religion/culture relevant? No.


Is the product related to health care? Yes. Hygiene? No. Is it edible? Drinkable? This.
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Re: [GalFisk] Double trouble

Postby Earnest » Thu Nov 07, 2019 2:30 pm

Trick = quantity of liquid sold? The liquid was "contaminated" by a less expensive one?

Health benefit = curing a symptom? Losing weight? Stop being addicted? a free visit? Is urinating more relevant ? Is advertising a benefit that would have happened anyway relevant?(e.g. if you drink more you urinate more, but advertisement underlight the fact that assuming the product was good also for urinating)

Was the product advertised on tv before? Relevant?
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Re: [GalFisk] Double trouble

Postby GalFisk » Thu Nov 07, 2019 2:39 pm

Trick = quantity of liquid sold? FA. The liquid was "contaminated" by a less expensive one? No.

Health benefit = curing a symptom? This. Losing weight? Stop being addicted? a free visit? Is urinating more relevant ? No to the rest. Is advertising a benefit that would have happened anyway relevant? Noish.(e.g. if you drink more you urinate more, but advertisement underlight the fact that assuming the product was good also for urinating)

Was the product advertised on tv before? Relevant? Irr.
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Re: [GalFisk] Double trouble

Postby Earnest » Fri Nov 08, 2019 7:32 am

Symptoms cured: cough? Cold? Sore throat? Headache? Stomachache? Insomnia? Relevant?

Are there other (solid?) versions of the product? E.g. pills? Relevant? Are they advertised like the liquid version? To be sure: is the product liquid? Or maybe to be loose in a liquid (water?)? E.g. in powders? Relevant? (Is "Another one bites the dust " relevant?)

Is the product effective in curing the symptom? Is the product relevantly sold in bottles? Do boxes in which it is sold have a warning label relevantly? Is some sort of placebo effect present? Is the product usually taken by drinking it? By drinking it in a glass? A bottle of it? Just small amounts of it? Is it a syrup? Dietary supplement? Is it clear to people that it is a pharmaceutical? Contraindications relevant?

Using more = in larger quanities? By more people? As a pharmaceutical? Used more in its main purpose (as a pharmaceutical) or for other purposes (e.g. to sanitize food)? Maybe it has veen associated to the assumption if another pharmaceutical? Is it a new version of another product?

Is there a suggested dosage? Should the product be assumed more than twice a day? After lunch and dinner? After having eaten? Is the product taken more than the prescribed dosage? If so after the relevant advertising (assuming that a relevant advertising had been made)? Is another usage of the product advertised? Is the product been used by more people? By people that before did not use it (e.g. before it was used just by old people and now also by children; by pregnant women...)? Is a contraindication been omitted/not told?
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Re: [GalFisk] Double trouble

Postby GalFisk » Fri Nov 08, 2019 7:58 am

Symptoms cured: cough? Cold? Sore throat? Headache? This and... Stomachache? ...this. Insomnia? Relevant?

Are there other (solid?) versions of the product? E.g. pills? Relevant? Are they advertised like the liquid version? To be sure: is the product liquid? Or maybe to be loose in a liquid (water?)? E.g. in powders? Relevant? The only version consists of pills that are to be dissolved in liquid. Relevant.(Is "Another one bites the dust " relevant?) No.

Is the product effective in curing the symptom? Yes. Is the product relevantly sold in bottles? It is, but not that relevant. Do boxes in which it is sold have a warning label relevantly? Irr. Is some sort of placebo effect present? Niosh. Is the product usually taken by drinking it? By drinking it in a glass? Yes to both. A bottle of it? No. Just small amounts of it? Usually a whole glass of water is used.Is it a syrup? Dietary supplement? No to both. Is it clear to people that it is a pharmaceutical? Yes. Contraindications relevant? No.

Using more = in larger quanities? This, primarily.By more people? Probably this as well. As a pharmaceutical? Yes. Used more in its main purpose (as a pharmaceutical) or for other purposes (e.g. to sanitize food)? Maybe it has veen associated to the assumption if another pharmaceutical? Is it a new version of another product? No to all.

Is there a suggested dosage? Yesish, explore. Should the product be assumed more than twice a day? Normally not. After lunch and dinner? After having eaten? Irr. Is the product taken more than the prescribed dosage? No(ish). If so after the relevant advertising (assuming that a relevant advertising had been made)? The dosage is relevantly changed-ish. Is another usage of the product advertised? No. Is the product been used by more people? By people that before did not use it (e.g. before it was used just by old people and now also by children; by pregnant women...)? Yesish, but that's not the main reason it was used a lot more. Is a contraindication been omitted/not told? No/irr.
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Re: [GalFisk] Double trouble

Postby Balin » Tue Nov 12, 2019 10:14 pm

PM-ing.
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Re: [GalFisk] Double trouble

Postby Earnest » Wed Nov 13, 2019 9:44 am

Size of the pills relevant? Form of the pills? Do people dissolve pills in the water completely? Taste relevant? Did they make the pill more tasty? Do they sell pills already in form of powder? Label relevant? Is the pill dissolved in hot water? Cold water? Relevant?

Dosage = 2 pills per day? One pill? Relevant when pills are to be taken? Can pills be eaten without being dissolved?packaging relevant? Do people take more pills than the suggested dosage? Or maybe the suggested dosage increased? More in quantity in terms of: pills taken? Grams sold? (I.e. they sold n-x grams at the same price of n grams?) Are there different dosages according to clinic conditions of consumer? Is another format sold?

WAG --> are the pills to be taken in an even number and packages contain an odd number of pills?
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Re: [GalFisk] Double trouble

Postby GalFisk » Wed Nov 13, 2019 2:05 pm

Size of the pills relevant? Form of the pills? No to both. Do people dissolve pills in the water completely? Yes. Taste relevant? Did they make the pill more tasty? Do they sell pills already in form of powder? Label relevant? Is the pill dissolved in hot water? No to all. Cold water? Yes. Relevant? Not really.

Dosage = 2 pills per day? This - or rather, 2 pills when needed. One pill? No. Relevant when pills are to be taken? Noish. Can pills be eaten without being dissolved? Possibly, but nobody would do that. packaging relevant? No. Do people take more pills than the suggested dosage? No, but... Or maybe the suggested dosage increased? Yes! Explore. More in quantity in terms of: pills taken? This. Grams sold? (I.e. they sold n-x grams at the same price of n grams?) No. Are there different dosages according to clinic conditions of consumer? Noish. Is another format sold? No.

WAG --> are the pills to be taken in an even number and packages contain an odd number of pills? Good guess, but no.
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Re: [GalFisk] Double trouble

Postby trebor » Wed Nov 13, 2019 8:56 pm

Would it help us to figure out the brand? Was it Alka-Seltzer? In addition to headache and stomachache relief, does it also treat heartburn?

I'm sometimes befuddled by the logic behind taking some pills, like, "You were going to stay at home and rest for the day and maybe take some meds before bed. If you take our meds now you can go out and be productive during the day!", which makes me believe that you'll still just be sick later because you didn't rest, and then you'll need to take more medication anyway. Anything like that going on?
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Re: [GalFisk] Double trouble

Postby GalFisk » Thu Nov 14, 2019 9:02 am

Would it help us to figure out the brand? Maybe. Was it Alka-Seltzer? Yes indeed. In addition to headache and stomachache relief, does it also treat heartburn? Yes.

I'm sometimes befuddled by the logic behind taking some pills, like, "You were going to stay at home and rest for the day and maybe take some meds before bed. If you take our meds now you can go out and be productive during the day!", which makes me believe that you'll still just be sick later because you didn't rest, and then you'll need to take more medication anyway. Anything like that going on? No.
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Re: [GalFisk] Double trouble

Postby Earnest » Thu Nov 14, 2019 9:16 am

Suggested dosage increased = 3 pills? More than 3? Or maybe no number was specified (e.g. "take pills when needed" an people took more than 2?)? Maybe exact suggested dosage was specified inside the label (instead before was somewhere else) which nobody wanted to read and instead everyone red the box containing the pills? Was it a common medicine? Had people asked to a doctor before taking the pill, would he/she have been tricked?

Had people taken less than the suggested dosage (e.g. the elder dosage) would the medicine be effective?
Was it decreased the power of the chemical inside the pill so that 2 pills corresponded to 1 older pill (e.g. this was justified by asserting that in thet way more people could have access to the drug?)? Any pun with: "tablet", "pill", "dose"? E.g. in spanish "dos" is two. Is brail language relevant? (Many medicines have brail)
Any problem with pills'dissolution in water? Faster acting of pills if taken more? Two per time? If dissolved together?

(Assuming the pills are sold in normal packages). Let's suppose a person with headache ran off the medicinal before the relevant firm trcked people. When going to buy it would he/she buy one package? Would he/she buy more than a package after being tricked?
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Re: [GalFisk] Double trouble

Postby GalFisk » Thu Nov 14, 2019 11:36 am

Suggested dosage increased = 3 pills? No. More than 3? No. Or maybe no number was specified (e.g. "take pills when needed" an people took more than 2?)? No number was directly mentioned, but something relevant was said. 2 is the new dose. Maybe exact suggested dosage was specified inside the label (instead before was somewhere else) which nobody wanted to read and instead everyone red the box containing the pills? No. Was it a common medicine? Yes. Had people asked to a doctor before taking the pill, would he/she have been tricked? I don't know.

Had people taken less than the suggested dosage (e.g. the elder dosage) would the medicine be effective? Yes.
Was it decreased the power of the chemical inside the pill so that 2 pills corresponded to 1 older pill (e.g. this was justified by asserting that in thet way more people could have access to the drug?)? No. Any pun with: "tablet", "pill", "dose"? No. E.g. in spanish "dos" is two. No, nice guess though. Is brail language relevant? (Many medicines have brail) No.
Any problem with pills'dissolution in water? No. Faster acting of pills if taken more? No. Two per time? Yes. If dissolved together? And yes.

(Assuming the pills are sold in normal packages). Let's suppose a person with headache ran off the medicinal before the relevant firm trcked people. When going to buy it would he/she buy one package? Yes. Would he/she buy more than a package after being tricked? No.
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Re: [GalFisk] Double trouble

Postby Earnest » Fri Nov 15, 2019 7:44 am

Assuming the pills are dissolved in cold water and the water with the mixture is drunk as soon as the pills are dissolved, right?

Was a "double action" mentioned? Was a new name given? A more rapid action of the pills if taken together was mentioned? Was a benefit mentioned? Is the quantity of water relevant? E.g. if in half glass is dissolved a pill, the relevant advertising, painted a whole glass with two pills, which conceptually is the same but induced people to take 2 pills rather than just one.

Are pills somehow connected together? Are two halves of pill to be taken (half of a pill and half of another pill)?

Had people taken less than the suggested dosage (e.g. the elder dosage) would the medicine be effective? Yes --> do people know?
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Re: [GalFisk] Double trouble

Postby GalFisk » Fri Nov 15, 2019 1:00 pm

Assuming the pills are dissolved in cold water and the water with the mixture is drunk as soon as the pills are dissolved, right?

Was a "double action" mentioned? Was a new name given? A more rapid action of the pills if taken together was mentioned? Was a benefit mentioned? Is the quantity of water relevant? E.g. if in half glass is dissolved a pill, the relevant advertising, painted a whole glass with two pills, which conceptually is the same but induced people to take 2 pills rather than just one. This is close enough, see below.

Are pills somehow connected together? Are two halves of pill to be taken (half of a pill and half of another pill)?

Had people taken less than the suggested dosage (e.g. the elder dosage) would the medicine be effective? Yes --> do people know?

SPOILER
The Alka-Seltzer jingle "plop plop, fizz fizz" tricked people into taking two tablets instead of one. Sales doubled.
https://gobraithwaite.com/thinking-how- ... zer-sales/
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Re: [GalFisk] Double trouble [dis-SOLVED]

Postby Earnest » Sat Nov 16, 2019 9:02 am

Wow...good strategy by the way...
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Re: [GalFisk] Double trouble [dis-SOLVED]

Postby Lynne » Sat Nov 16, 2019 11:21 am

Sounds like the 'lather, rinse, repeat' with shampoo. You don't need twice as much shampoo!
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