[Balin] Healthy, wealthy, and... why?

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[Balin] Healthy, wealthy, and... why?

Postby Balin » Mon Dec 07, 2020 2:45 am

Through collecting data from their users, a group which covers a wide range of personal demographics, a company finds that a sizable plurality of their users are extremely affluent. How did they come to this conclusion?
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Re: [Balin] Healthy, wealthy, and... why?

Postby WiZ » Mon Dec 07, 2020 2:52 am

Was the finding accurate (i.e. the sizable plurality were extremely affluent)? Would this be surprising? Does their user base cover a range of personal demographics, yet have affluence as a common thread? Is there some factor that attracts people who happen to be affluent to use their services?

Relevant what the function of the group is? Are they a business? Government agency? Community group? Do they provide a good? A service? If so, an electronic one?
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Re: [Balin] Healthy, wealthy, and... why?

Postby Balin » Mon Dec 07, 2020 3:11 am

Was the finding accurate (i.e. the sizable plurality were extremely affluent)? No Would this be surprising? Yes Does their user base cover a range of personal demographics, yet have affluence as a common thread? No Is there some factor that attracts people who happen to be affluent to use their services? No

Relevant what the function of the group is? Yes Are they a business? This Government agency? Community group? Do they provide a good? A service? For svv If so, an electronic one? Yes
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Re: [Balin] Healthy, wealthy, and... why?

Postby WiZ » Mon Dec 07, 2020 3:13 am

Relevant how their data was collected? Was there some sort of sampling bias? Were the results misinterpreted? Did their clientele volunteer information? Were there open-ended questions? Was there poor instructional design afooteth?
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Re: [Balin] Healthy, wealthy, and... why?

Postby Balin » Mon Dec 07, 2020 3:15 am

Relevant how their data was collected? Yes Was there some sort of sampling bias? There wasn't an intentional one Were the results misinterpreted? Yes Did their clientele volunteer information? Yes Were there open-ended questions? No Was there poor instructional design afooteth? Arguably (minus the "instructional" bit)
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Re: [Balin] Healthy, wealthy, and... why?

Postby WiZ » Mon Dec 07, 2020 3:17 am

Were the clients asked their income directly? Was there some sort of devilry with bracketing? Were they asked a question that obliquely hinted at their level of wealth (perhaps concerning ownership of items, modes of transport, amount of money donated or spent on various things)? Was there a language barrier?
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Re: [Balin] Healthy, wealthy, and... why?

Postby Balin » Mon Dec 07, 2020 3:17 am

Were the clients asked their income directly? No Was there some sort of devilry with bracketing? No Were they asked a question that obliquely hinted at their level of wealth Yes (perhaps concerning ownership of items, modes of transport, amount of money donated or spent on various things)? None of these Was there a language barrier? No
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Re: [Balin] Healthy, wealthy, and... why?

Postby WiZ » Mon Dec 07, 2020 3:20 am

Are tax brackets involved? Did the question concern money or levels of wealth in any way (if not income)?
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Re: [Balin] Healthy, wealthy, and... why?

Postby GalFisk » Mon Dec 07, 2020 8:06 am

Affluent as in: earning a lot? Having a lot? Spending a lot? Buying specific products? Buying a lot of products? Did they confuse different people as one person? Vice versa?
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Re: [Balin] Healthy, wealthy, and... why?

Postby Doriana » Mon Dec 07, 2020 9:12 am

Did they ask for people’s address or ZIP code? If so, did people put a fake address / ZIP code that happens to be a real place in an affluent town / neighbourhood?
Last edited by Doriana on Mon Dec 07, 2020 11:02 am, edited 1 time in total.
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Re: [Balin] Healthy, wealthy, and... why?

Postby Earnest » Mon Dec 07, 2020 9:44 am

Is the business Apple? Netflix? Amazon? Relevant?
Online services relevant?

Could people tick or not an option? Do people have the option of buying a service more? Or maybe not to buy it (which would have implied a wealthy clientele)? Is it maybe for something written in the "conditions for proceeding further" (i.e. the ones whoo no one read and simply click on Accept)? Do respondent have multiple choices to answer? Are paying options relevant? Personal data filling (name, address,...)?

Is health involved? Private insurances?

Was the question ambiguous? Misunderstood by people?
Is the question directly about: expenses? Income? Possible expenses (e.g. would you spend more than...)? Or maybe something like "how much would you evaluate the item"?

WAG: was the question something like: "how much of your free time per day do you spend at tv?" People answered more than the company expected because the company did not take into account that young people not having a work do have a lot of free time also during the week, while adults working, have free time also during the evenings. This amounted to an average a lot above the threshold they set which led to the conclusion that the clientele have a lot of free time and hence must be wealthy (they can afford not to work 9 to 6).
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Re: [Balin] Healthy, wealthy, and... why?

Postby Balin » Mon Dec 07, 2020 2:16 pm

Did they ask for people’s address or ZIP code? If so, did people put a fake address / ZIP code that happens to be a real place in an affluent town / neighbourhood? *sigh*

****SPOILER****

A web company that paid customers to show their ads on their computer screen found, to their surprise, that most of their customers were from an affluent area of California. This is because you had to put in a ZIP code to register for the service, and customers outside the US would put in the only ZIP code they knew - Beverly Hills 90210.
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Re: [Balin] Healthy, wealthy, and... why? (*BECAUSE*)

Postby Doriana » Mon Dec 07, 2020 3:30 pm

Sorry for $poiling so quickly! I had a different kind of fake zip code users in mind, though, namely teenagers trying to be funny by putting things like 42069 or 80085...
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