by Earnest » Mon Dec 07, 2020 9:44 am
Is the business Apple? Netflix? Amazon? Relevant?
Online services relevant?
Could people tick or not an option? Do people have the option of buying a service more? Or maybe not to buy it (which would have implied a wealthy clientele)? Is it maybe for something written in the "conditions for proceeding further" (i.e. the ones whoo no one read and simply click on Accept)? Do respondent have multiple choices to answer? Are paying options relevant? Personal data filling (name, address,...)?
Is health involved? Private insurances?
Was the question ambiguous? Misunderstood by people?
Is the question directly about: expenses? Income? Possible expenses (e.g. would you spend more than...)? Or maybe something like "how much would you evaluate the item"?
WAG: was the question something like: "how much of your free time per day do you spend at tv?" People answered more than the company expected because the company did not take into account that young people not having a work do have a lot of free time also during the week, while adults working, have free time also during the evenings. This amounted to an average a lot above the threshold they set which led to the conclusion that the clientele have a lot of free time and hence must be wealthy (they can afford not to work 9 to 6).